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Chief Marketing Officer

  • Full-time
  • Marketing
  • United States (USA)

Chief Marketing Officer - Job Description

CounterCraft Security is seeking a Chief Marketing Officer to lead the company’s digital marketing, communication, public relations, and product marketing strategies. This leader will have a proven track record of launching media campaigns to generate relevant high-volume traffic and customer engagement of ideal clients.  The CMO will play a critical role in the company’s growth and be influential in positioning CounterCraft as a disruptor in the threat intelligence market category. This position will report to the CEO.

RESPONSIBILITIES

  • Strategically lead all marketing and communications activities while aligning organizational metrics and objectives.
  • Ensure internal alignment by providing strategic marketing and communications. 
  • Lead with positive influence, best practices, accountability, and clear direction, to ensure engagement and growth of current and future team members.
  • Oversee and evaluate relationships with marketing and communications vendors and contractors.
  • Own and optimize the paid media strategy to drive web traffic and conversion growth and meet goals across Search, SEO, Social Media, and other paid channels
  • Develop and execute demand generation strategies and campaigns that deliver highly qualified marketing leads to Sales and nurture the existing pipeline of prospects
  • Achieve monthly targets of qualified leads to handover to the sales development team
  • Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline.
  • Improve the efficiency and effectiveness of our marketing automation system to better nurture leads and increase conversion rates to marketing qualified leads. 
  • Manage relationships with marketing vendors and public relations partners.


REQUIREMENTS

  • 10+ years of marketing experiences 
  • Being customer-centric and having a deep understanding of the cybersecurity market.
  • Proven leadership expertise with strong, effective team-building skills with the ability to lead with integrity and hold teams accountable. 
  • Experience overseeing brand strategy, identity,  and creative deliverables
  • Hands-on experience with CRM and SEO tools to understand the customer’s journey and develop the marketing engine to generate more leads
  • Highly analytical to understand market trends and be able to conduct product marketing exercises
  • Excellent organizational and management skills
  • Good communication, marketing, presentation, research, and interpersonal skills
  • Experience in planning, managing, and executing multi-channel, multi-segment marketing campaigns
  • Subject matter knowledge of traditional and digital marketing
  • Experience in delivering marketing messages through video and social media.


OTHER

Commitment: Full-Time Role

Languages: English

Location: USA

 

Salary Range: Variable depending on experience, participation in stock option plan, and performance bonus.

 

Travel Requirements: 5-20%

 

About CounterCraft: CounterCraft is a rapidly growing start-up that creates the leading Cyber Security “Threat Deception” platform for large enterprises. Join a dedicated team of specialists in Cyber Security with an HQ in San Sebastián, Spain. We currently operate across North America and Europe with a presence in the USA, UK, and Spain. www.countercraftsec.com