PPC/SEM Manager

  • Full-time
  • Marketing
  • LV

Description

As PPC & SEM Manager you will be in charge of developing and managing multiple Digital Marketing campaigns to reach variety of audiences and goals, as well as reasearcg and implementation of new advertising channels and tools to increase effiency in PPC Channels.

Responsibilities

  • Developing and managing multiple Digital Marketing campaigns to reach a variety of audiences and goals
  • Tracking and reporting on all KPIs and campaign performance metrics to assess performance, triangulate issue sources, overall improve performance
  • Working closely with the Content Management and Marketing team to create and execute on fluid advertising objectives
  • Plan, implement and optimize campaigns on Google Ads, Yandex Direct, Facebook Ads and other PPC channels used by the group
  • Research and implementation of new advertising channels and tools to increase efficiency and performance of the PPC channels
  • Collaborate with internal-clients in Russia, Kazakhstan, Poland and Latvia to deliver on internally set goals
  • Ability to multitask and prioritize competing deadlines and projects


Requirements

  • At least 2 years of developing and managing PPC & SEM campaigns
  • Proven track record of increasing and improving conversions as measured by paid and organic growth trends
  • Strong understanding and application of PPC and SEM practices
  • A proven record of managing multiple time sensitive projects on schedule
  • Strong interpersonal and relationship development skills
  • Effective communicator with internal-clients
  • Hands on experience with Facebook, Google Ads, Yandex Direct advertising systems
  • Previous experience in working with VK and Mail.ru advertising will be considered a bonus
  • Experience in full-funnel PPC campaign management
  • Experience managing multiple customer accounts at one time
  • Fluent English (written and spoken), fluent Russian (spoken), written Russian would be considered as a benefit
  • Google Ads & Google Analytics certification would be considered as a benefit