Content Marketing Manager

  • Onboarding
  • Content Marketing
  • Hanoi


Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a collective CAGR of over 400% in just under 3 years. Our mission now is to build DTC brands and increase customer LTV by providing best-valued products backed by no nonsense customer service policies as Customer Centricity is at the core of our values.

Join our dynamic team at Crossian, where we believe that people are our greatest asset! As the Content Marketing Manager, you will play a pivotal role in developing and executing content strategies that engage our target audience, promote our brand, and drive conversions. You will lead a team of talented content marketers, oversee campaign execution, and analyze data to optimize performance. 

The ideal candidate will have a solid educational background, extensive work experience in the e-commerce industry, and possess the necessary skills to excel in this role. If you're a passionate professional with a knack for leadership and a love for content, we want to hear from you!


Content Strategy and Planning

  • Design killer content strategies that align with our business goals
  • Be the market guru, identifying trends, consumer preferences, and competitor moves
  • Collaborate with cross-functional teams to ensure content aligns industry trends and customer needs
  • Mastermind a content calendar that keeps engagement high and conversions rolling in

Team Leadership and Management

  • Lead, mentor, and motivate a team of 10 to 15 content marketing professionals
  • Set clear goals and expectations, provide guidance, and foster a collaborative work environment
  • Conduct regular performance evaluations, provide constructive feedback, and identify growth opportunities

Content Creation and Distribution

  • Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites
  • Keep a keen eye on content performance and metrics, optimizing for conversions
  • Collaborate with designers, videographers, and other creators to make visually arresting content

Analytics and Performance Optimization

  • Collaborate with Performance Marketing Team to track, analyze, and report on content marketing metrics and KPIs to measure campaign effectiveness
  • Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate
  • Stay up-to-date with industry trends and best practices in content marketing, implementing innovative strategies to drive results


Education Background

  • Bachelor's degree in marketing, communications, or a related field
  • Did your academic journey take you to top global or local universities with a dazzling GPA? Even better!
  • Competed and won competitions when in university is a plus

Work Experience

  • 2-3 years of experience in content marketing, experience in retail industry is a plus
  • A history of climbing the ranks, from Senior Content Specialist or Senior Content Writer to leading content marketing squads. We love to see growth!
  • Proven experience in media campaign creation for multiple brands and products

Skills and Qualifications

  • Results-oriented mindset, consistently driving for measurable outcomes and contributing to the overall marketing objectives
  • Solid copywriting and editing skills which help you weave tales for any audience
  • Talent to handle multiple balls in the air, prioritizing tasks, and never missing a deadline
  • Overflowing creativity which enable you to be always ready with captivating content ideas
  • Excellent communication and collaboration skills, with experience in cross-functional teamwork and stakeholder management
  • Passion for continuous learning and professional development


At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

  • Attractive salary, plus a fair and transparent bonus scheme. Total monthly income can go upto $5000/month, including a base salary up to $2000, calibrated to your unique skills and capacity. It’s our way of saying we value your hard work and dedication!
  • Full salary during probation
  • Young, dynamic, transparent and open-minded working culture. All ideas are welcome!
  • Relocation package to Hanoi (*conditions apply) 
  • 20 days work-from-home & 12 days of paid annual leave
  • Global health insurance package for yourself and direct family members, plus annual health check-ups
  • Guaranteed 13th month salary
  • Quarterly bonus & Year-end bonus as part of our profit sharing program
  • A Pantry & a Crossian Cafe stocked with goodies, always ready to serve
  • Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
  • General company T&D Program + dedicated T&D budget for managers 
  • Other benefits in accordance to Company's Policy and Vietnam Labor Laws