Varks.am is looking for a Client Acquisition Manager who will develop and lead on multi-channel customer acquisition strategy by carrying out targeted acquisition campaigns across a variety of channels, including but not limited to email, PPC, affiliates, mobile and direct mail.
- Develop effective strategy for engaging new clients;
- Oversee the process of calling potential clients and engaging them to maximize sales;
- Suggest and develop new campaigns across multiple channels;
- Coordinate content, design, social media, pay-per-click (PPC) marketing and other activities;
- Manage offsite and onsite optimization projects and report on performance;
- Build an effective content marketing strategy and editorial plan to meet business objectives at the lowest possible cost;
- Partner with the Marketing team to generate content ideas that align with business goals;
- Create and execute social media initiatives, including writing diverse content and developing opportunities for engagement;
- Track KPIs to assess performance and pinpoint issues;
- Conduct market research and keep up to date the knowledge of market;
- Escalate the burning issues at the right moment to the direct reporting manager.