Head of Marketing

Seamfix Limited is on a quest to within the next 9 more years (in line with our 10-year strategic objectives) to deliver value to 1 billion end customers, empower 10 thousand businesses and build 1 thousand leaders. 

In Seamfix, we are extremely aware that there are endless possibilities if we can be one united people that speak the same creative language, create with the same image or picture of success and work towards the same end goal hence, we are looking for one who is a team player, who will resonate deeply with our vision, speaks the same creative language and desires same or even bigger impact. 

We help organizations to acquire and service a lot of customers digitally by seamlessly automating their onboarding and service delivery processes, so that they can be more productive, make their customers happy, and boost their revenues.  Our identity and essence is solving problems in a very seamless manner in line with our name; Seamfix is coined from Seamless fixing of problems.

• Define and lead the overall marketing strategy aligned with Seamfix’s business goals and target market segments.
• Own Seamfix’s brand positioning and ensure it resonates across regions, products, and audiences.
• Translate business objectives into actionable marketing plans, setting clear KPIs, timelines, and budgets.
• Lead marketing planning for product launches, go-to-market strategies, and customer acquisition/retention campaigns.
• Work with the Chief Operating Officer and executive leadership to shape long-term market expansion strategy.

• Establish a strong, consistent brand identity across all channels (online, offline, internal, and external).
• Ensure all marketing communication reflects our values, tone, and voice.
• Lead initiatives that build Seamfix’s thought leadership in identity, data, and digital transformation.
• Spearhead brand equity measurement and manage brand health trackers.

• Develop and oversee the execution of demand generation programs that drive pipeline and revenue growth.
• Design and optimize digital marketing funnels (SEO, PPC, paid social, retargeting, email, and referral campaigns).
• Define mechanisms to attract, convert, and nurture both problem-aware and unaware prospects.
• Work closely with Sales and Business Development to ensure alignment between leads generated and sales readiness.
• Drive marketing automation, lead scoring, nurturing workflows, and CRM integration.

• Own the articulation of product value propositions, messaging, and positioning in collaboration with Product Management.
• Coordinate cross-functional product launches, including messaging, content, comms, and sales enablement.
• Develop case studies, solution briefs, webinars, and industry-specific campaigns that communicate impact.
• Build and execute customer lifecycle campaigns to increase loyalty, advocacy, and retention.

• Support partner marketing and co-branded campaigns to expand reach.
• Lead planning and execution of corporate events, product showcases, trade shows, webinars, and conferences.
• Drive local and regional marketing strategies aligned with in-country teams and partners.

• Oversee the development of thought leadership, blog posts, whitepapers, videos, and social media campaigns.
• Manage internal and external PR, media relations, and corporate communications.
• Support the People & Culture team with employer branding and internal culture campaigns.

• Build, coach, and lead a high-performance marketing team, including hiring, mentoring, and performance reviews.
• Allocate marketing budgets strategically across channels and initiatives to maximize ROI.
• Partner with external agencies and freelancers to scale resources when needed.
• Ensure marketing operations are efficient, data-driven, and aligned with industry best practices.

• Bachelor’s degree in Marketing, Business, Communications, or related field (MBA is a plus).
• Minimum of 8–10 years of progressive experience in marketing, with at least 3 years in a senior leadership role.
• Experience in B2B tech or SaaS companies, preferably in Africa or emerging markets.
• Strong understanding of identity, data management, or digital transformation industries is a major advantage

Skills & Competencies

• Demand Generation & Lead Acquisition – Understanding how to generate high-quality MQLs using inbound and outbound marketing, digital campaigns, SEO, content marketing, and account-based marketing (ABM).
• Brand Positioning & Thought Leadership – Must be capable of making Seamfix a recognized name in biometric IAM, driving brand credibility through industry reports, analyst relations, and speaking engagements.
• Conversion Optimization & Marketing Automation – Knowing how to nurture leads using platforms like Zymplify, Callbox, HubSpot, or Zoho CRM, ensuring that every lead moves smoothly through the funnel.
• B2B Enterprise Marketing & Analyst Relations – Ability to work with Gartner, Forrester, Omdia, and industry influencers to ensure Seamfix’s biometric IAM solution is positioned as a leader in the market.
• Go-To-Market Execution for a Complex Solution – Ability to position and differentiate Seamfix’s highly technical biometric IAM solutions in multiple markets (Africa, UK, UAE, etc.).
• Metrics & ROI-Driven Thinking – Must know how to measure Customer Acquisition Cost (CAC), Lead-to-Close Ratio, Customer Lifetime Value (LTV), Marketing ROI, and Revenue Attribution.
• Exceptional strategic thinking with strong execution discipline.
• Proven ability to build and lead high-performing marketing teams.
• Deep understanding of marketing automation, CRM systems (e.g., HubSpot, Salesforce), and analytics tools.
• Excellent storytelling, content strategy, and communication skills.
• Ability to work in a fast-paced, agile environment with evolving priorities.
• Strong stakeholder management and cross-functional leadership.
• Data- and insight-driven decision-maker.
• Entrepreneurial mindset with a bias for action and innovation.

At Seamfix, we don’t just build technology; we create solutions that empower people, organizations, and entire industries. Our mission is to make digital trust accessible and actionable, enabling seamless identification, data integrity, and service delivery at scale.

As Head of Marketing, you’ll be at the forefront of shaping how Seamfix is seen, understood, and experienced globally. You’ll have the opportunity to define how we tell our story, position our identity and access management solutions, and drive marketing strategies that directly fuel business growth and meaningful societal impact.

We’re a fast-growing, innovation-driven company combining the agility of a startup with the vision of a global category leader. You’ll join a team that values creativity, purpose, and performance and isn’t afraid to push boundaries to solve hard problems. If you’re looking to lead with clarity, build with boldness, and grow with a team committed to improving lives through secure and scalable technology, Seamfix is the place to be.

At Seamfix, you’ll thrive in a values-driven culture that rewards performance, originality, and integrity. You’ll work alongside visionary leaders and passionate teammates. You’ll enjoy the flexibility to do your best work, the space to grow your career, and the satisfaction of seeing your impact in the real world.