Senior Business/System Analyst

As a fast-growing, award-winning company, Betby powers the industry with our premium sportsbook, featuring world-class risk management and seamless omni-channel support, reaching millions of players across countless markets.

With offices in Latvia, Malta, Spain, and Montenegro, we offer a vibrant work culture, relocation opportunities, and full support for remote talent across the globe.

Join Betby and unlock endless opportunities for growth, success, and making a real impact in the world of iGaming!

We're looking for a Senior Business/System Analyst to own the analytical and documentation layer across product and process initiatives — including AI-driven ones. You'll turn unstructured business needs into structured requirements: from mapping how things work today, to defining how AI should reshape how they work tomorrow. You'll collaborate daily with product management, developers, QA, and stakeholders across sales, account management, client success, and commercial teams.

You'll join a product team within a B2B sportsbook platform provider, working on internal tools that power sales enablement, client onboarding, technical integrations, customer support, and retention. The team sits at the intersection of product, engineering, and commercial operations — building systems that connect our platform to hundreds of operators worldwide and help them succeed long-term.

 We're actively building AI into how we work — not as a future initiative, but as a present reality. Our roadmap includes AI-powered tools for account management, client success, and commercial operations. You'll be part of the team shaping how those tools are defined, designed, and deployed.

• Map, analyze, and document business processes end-to-end across sales, onboarding, integration, support, and retention workflows — identifying gaps, inefficiencies, and opportunities for improvement, including AI-assisted automation
• Define requirements for AI-powered applications targeting account management and commercial teams —translating operational pain points into structured use cases for AI features
• Create clear business requirements for internal applications used by clients and internal teams
• Write system-level requirements for integrations — APIs (REST), databases, webhooks, and other data exchange mechanisms
• Work with stakeholders across departments to gather, validate, and prioritize requirements
• Translate complex technical concepts (including AI/ML outputs and logic) into business language and vice versa
• Support product management in structuring backlogs, defining acceptance criteria, and preparing specifications for development teams
• Participate in active integration projects — supporting both the business and technical analysis side

• 3+ years of experience as a Business Analyst, System Analyst, or similar role
• Experience in iGaming, sportsbook, or B2B SaaS platform businesses — you understand the domain, the client lifecycle, and how B2B operations work
• Direct experience with sportsbooks or sports betting platforms is a strong advantage
• Hands-on experience with client onboarding, sales, and/or support processes — you've worked with these teams and understand their workflows and pain points
• Hands-on experience documenting API integrations (REST, data contracts, system flows)
• Proven ability to write clear, structured business and system requirements
• Experience with process mapping and documentation (BPMN, flowcharts, or equivalent)
• Understanding of databases, data models, and how systems exchange information
• Familiarity with AI/ML product development — understanding how to write requirements for AI features, evaluate AI-generated outputs and work with teams building intelligent applications
• Track record of working across teams — comfortable facilitating conversations between business and engineering
• Strong analytical thinking and attention to detail
• Excellent written and verbal communication in English (Upper-Intermediate+)

 Nice to Have

•  Experience working on AI-powered internal tools
• Interest in how AI is transforming B2B commercial operations

• Comprehensive health insurance with coverage for your well-being
• Paid sick leave up to 10 days without medical certificate
• 20 days of paid vacation plus additional leave for important life events
• Learning and growth opportunities with support for professional development
• Language learning support for multilingual collaboration
• Modern hardware provided for your work
• International team environment across multiple countries
• Corporate events and team activities
• Welfare support program for critical situations
• Gifts and support for major life milestones 

#level senior

#relocation yes

#category tech