Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As a (Senior) Learning & Development Specialist, you will drive employee growth by combining personalized coaching with strategic program design. You'll manage 50+ individual learning journeys focused on solving urgent business problems while building long-term career skills. Your work directly influences performance, engagement, and retention through 1-on-1 habit coaching, curated learning paths, and data-driven outcomes. Collaborating with line managers and subject matter experts, you'll scale impact using AI-enabled workflows, demonstrating L&D's ROI and aligning talent development with Crossian's strategic priorities. 

Personalized Learning Path Facilitation & Coaching

• Design and facilitate personalized learning paths with 50+ individual learners, diagnosing urgent business friction points and building customized learning interventions around real work problems
• Deliver 1-on-1 coaching using ICF-accredited, WIAL-certified habit-formation methodologies or similar to drive daily skill application and behavior change
• Proactively push learners to stay on track through motivational check-ins, team-based learning challenges, and on-demand coaching support
• Track and measure individual learner progress, adjusting coaching strategies based on performance data and learner feedback

Content Curation & Learning Path Design

• Curate and sequence blended learning methods (e-learning modules, instructor-led sessions, SME quick-help sessions, peer exchanges) tailored to solve specific business problems
• Design learning paths that connect urgent needs to long-term capability building, ensuring skills are applied immediately to real work contexts
• Evaluate and recommend the most effective content formats and delivery methods for each learner cohort, balancing speed, cost, and impact

AI-Enabled Workflow Optimization & Scalability

• Leverage AI-powered tools and bots to automate scheduling, administrative tasks, and basic learner Q&A, freeing capacity for high-touch coaching
• Build and maintain repeatable processes for learning path design, content curation, and learner tracking to scale personalized coaching
• Use LMS analytics and learning data to measure skill velocity and proactivity metrics

Performance & Business Impact Measurement

• Quantify success: track percentage of solved problems with direct impact on performance targets and link to retention or productivity gains
• Measure L&D program quality through Learner Net Promoter Score (NPS >9/10) and individual feedback, using insights to refine coaching approach
• Generate quarterly reports demonstrating ROI of personalized coaching interventions, highlighting business impact and cost-per-outcome metrics
• Identify and communicate future learning priorities based on patterns in solved problems and emerging skill gaps

Cross-Functional Collaboration & Stakeholder Management

• Partner with line managers to align learning paths with business goals, provide progress visibility, and ensure coaching doesn't disrupt day-to-day operations
• Coordinate with Subject Matter Experts (SMEs) to structure 15-minute quick-help sessions that unblock technical hurdles without requiring formal training programs
• Collaborate with senior leadership to identify high-impact learner cohorts and pilot new coaching or AI-enabled learning approaches

• 3-5+ years of experience in Learning & Development, Talent Development, Coaching, or HR Transformation.
• ICF (ACC/PCC) or WIAL (CALC) coaching certification/application program with proven 1-on-1 coaching track record preferred.  
• Deep understanding of habit-formation psychology and ability to push learners toward accountability with empathy.
• Track record of translating business problems into learning solutions and measuring impact using business metrics.
• Strong data analysis skills; comfort with analytics platforms and presenting ROI narratives to leadership.
• Experienced in instructional design; ability to curate and sequence blended learning content that solves real problems.
• Familiarity with AI-powered learning platforms, LMS, or analytics tools, and comfort adopting automation to scale coaching.
• Proven success managing senior stakeholders and 30+ simultaneous 1-on-1 relationships while juggling competing priorities.
• Strong emotional intelligence, growth-oriented mindset, genuine passion for developing people, and comfort with ambiguity.
• Excellent command of English, both spoken and written (equivalent to IELTS 7.0+)

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package that not only retains employees but allows them to excel in their profession. These include:

• Monthly Salary: Competitive and negotiable based on experience.
• Bonuses: Average 8-12 months of performance bonus
• Guaranteed Pay: 13th-month salary and 100% gross salary during probation.
• Global health insurance, Training & Development budget, Team building budget, 5-star company events, 15+ days of paid annual leave
• Other benefits in accordance with the Company’s Policy and Vietnam Labor Law.