Senior Content Creator (Lingerie/ Fashion Brand)

  • Full-time
  • Hanoi


About Us: At Crossian, we're more than just an e-commerce business; we're at the forefront of innovation in online shopping. Since our inception in 2020, we've seen remarkable growth, with a 700% increase in under 4 years. Our rapid progress is a reflection of our team's dedication and the advanced technologies that drive our vision. Our mission? To spearhead Direct-to-Customer (DTC) brands, ensuring that our valued customers always remain at the center of our journey.

Our Impact: We are determined to redefine comfort and quality with our bras. For us, it's not just about style; it's about delivering unmatched quality directly to discerning U.S. customers. And what fuels this commitment? A dedicated focus on outstanding service and an unwavering dedication to our customers.

Your Role: We seek more than a title - a strategic thinker with a deep understanding of our products. Your role is multifaceted – developing product strategy, ensuring our products resonate deeply with our customers, and creating compelling content.


  • Content Creation and Distribution 
  • Develop and manage the creation of top-tier content, from viral video creatives to jaw-dropping websites, ensuring each piece aligns with the brand's standards and audience engagement goals.
  • Design content that tells a story about each product, emphasizing the unique features and benefits of them.
  • Stay up-to-date with fashion/apparel industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results.

  • Analytics and Performance Optimization (training will be provided)
  • Keep a keen eye on digital content performance and metrics, optimizing for conversions.
  • Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.

  • Content Strategy and Planning
  • Pair with the Product Manager and collaborate with other members of the product development team to plan and create compelling branding content during the product’s life cycle, and also make sure the product content is aligned with our brand guidelines.
  • Research the market trend, target audience, preferences, pain points, and behavior, especially focusing on the U.S. market.
  • Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in.

  • Cross-functional Collaboration
  • Collaborate with Graphics and Video teams, and other creators to make visually impactful content.
  • Collaborate with the in-house product development team in designing, developing, and mass-producing bra products that win customers.
  • Collaborate with the Performance Marketing team to track, analyze, and report on sales, advertising metrics, and KPIs to measure marketing campaign effectiveness.


  • Relevant Experience
  • 2-3 years of experience in digital/ product content marketing.
  • Proven career advancement in digital/ product content marketing or holding an equivalent title in previous role(s).
  • Track record of digital/ product content creation.
  • Experience in e-commerce/Facebook ads/ email marketing or as a retail/ e-commerce shop owner is a plus.

  • Skills & Education
  • Fluent English (IELTS score of 7.0+), copywriting in English/ graphic design briefing/ video briefing skills 
  • Critical thinking and problem-solving skills
  • Market Research, Data Analysis, Task management, and collaboration skills
  • Presentation or training/ mentoring/ coaching skills is a plus

  • Qualifications
  • Customer-centric and proactive mindset
  • Aptitude for turning data into actionable insights 
  • Passion for continuous learning and professional development
  • Ability to self-motivate and perform under pressure
  • Strong attention to detail and commitment to maintaining the highest quality standards.


At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

  • Career Path: Learn, grow, and devote to becoming a Product Manager
  • Competitive salary
  • Full salary during probation
  • 12 days of work-from-home & 12 days of paid annual leave
  • Global health insurance package
  • Guaranteed 13th-month salary
  • Quarterly bonus and year-end bonus as part of our profit-sharing program
  • A Pantry & a Crossian Cafe stocked with goodies, ready to serve
  • Lots of other company benefits, including a 5-star annual company trip, budget for frequent team building activities, and other monthly/quarterly/annual company events
  • General company T&D Program
  • Other benefits in accordance with the Company's Policy and Vietnam Labor Laws