Product Content Specialist (Lingerie Brand, US Market)

  • Full-time
  • Hanoi


🌟 About Us: At Crossian, we're more than just an e-commerce business; we're at the forefront of innovation in online shopping. Since our inception in 2020, we've seen remarkable growth, with a 400% increase in under three years. Our rapid progress is a reflection of our team's dedication and the advanced technologies that drive our vision. Our mission? To spearhead Direct-to-Customer (DTC) brands, ensuring that our valued customers always remain at the center of our journey.

📍Our Impact: We are determined to redefine comfort and quality with our bras. For us, it's not just about style; it's about delivering unmatched quality directly to discerning U.S. customers. And what fuels this commitment? A dedicated focus on outstanding service and an unwavering dedication to our customers.

🌱 Your Role: We're on the lookout for a Product Content Specialist, but we're not merely looking for a title. We want a visionary, a storyteller for the best-value Lingerie line. Immerse yourself in a role where each product has its story, and every description conveys our commitment to quality. From crafting compelling social media narratives to emphasizing the comfort and uniqueness of our products, you will play a pivotal role in showcasing what makes us unique.

✨Your Impact: Your role transcends traditional content creation. It's about creating an immersive experience. Your creativity, passion, and expertise will amplify our brand's voice, navigate the ever-evolving e-commerce landscape, and champion our commitment to comfort and quality.


  • Content Creation & Strategy
  • Understand the U.S. market for unique product narratives
  • Develop content strategies in line with our vision
  • Script and coordinate ad visuals with various teams
  • Monitor metrics, and refine content based on insights
  • Product Strategy & Development
  • Define product category strategies using market and customer insights
  • Work with Lingerie Designers and the Supply Chain team for product quality and readiness
  • Innovate using feedback and sales data
  • Team Collaboration & Reporting
  • Collaborate with Design, Marketing, and Creative Specialists for brand unity
  • Coordinate with the Performance Marketing team on promotions
  • Regularly update the Product Leader and Marketing Manager with insights and metrics


  • Experience
  • 2 years in fashion content creation; minimum 1 year in content/digital marketing
  • Proven experience of developing winning strategy
  • Skills & Background
  • Fluent English (IELTS 7.0+)
  • Data-driven, strategic insight, and content creation expertise
  • Knowledge of eCommerce platforms
  • Strong organizational skills, trend awareness, and attention to detail
  • Bachelor's in Business, Marketing, Fashion, or related field


At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

  • Attractive salary with a fair and transparent bonus scheme
  • Full salary during probation
  • Young, dynamic, transparent and open-minded working culture. All ideas are welcome!
  • 20 days work-from-home & 12 days of paid annual leave
  • Global health insurance package, plus annual health check-ups
  • Guaranteed 13th month salary
  • Quarterly bonus & Year-end bonus as part of our profit sharing program
  • A Pantry & a Crossian Cafe stocked with goodies, ready to serve
  • Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
  • General company T&D Program
  • Other benefits in accordance to Company's Policy and Vietnam Labor Laws