Content Marketing Manager (upto $10.000) SGN, HAN

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Attractive salary, bonus, fair and transparent scheme, income up to $10,000/month (basic salary up to $3,500 depending on

seniority)

- No Micro-management, we focus on objective oriented

- Full salary during probation

- 15+ days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Special Company Year-end bonus & Department Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws

Are you a data-driven marketing leader looking to make a massive impact in a high-growth, tech-driven e-commerce company? Crossian is on a mission to build powerful direct-to-consumer brands and maximize customer lifetime value. After achieving over $100M in revenue in 2024, we’re setting our sights on unicorn status by 2029—and we need top talent to help us get there.

As a Content Team Manager, you’ll lead a team of 10-15 content specialists, driving revenue and profitability through strategic product content development. This role is perfect for a results-oriented leader who thrives in a fast-paced, dynamic environment and is ready to take ownership of large-scale marketing initiatives.

At Crossian, we offer:

✅ A high-growth, innovative environment where your strategies shape the future

✅ Direct impact on a company scaling at over 1000% growth

✅ Competitive compensation and career acceleration opportunities

✅ A culture that values data-driven decision-making and rapid experimentation

If you're ready to lead, innovate, and grow with us, join Crossian today! 🚀

Market Research

- Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities.

Content Strategy and Planning

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites

- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

- Keep a keen eye on digital content performance and metrics, optimizing for conversions

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

- Collaborate with Graphics and Video teams, and other creators to make visually impactful content

- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs

- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

Education Background:

- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.

- Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

- International university graduates are a plus.

- Strong academic performance (GPA > 3.0).

Work experience:

- At least 3-5 years of experience in digital/ product content marketing

- Experieced in managing a team of 7 - 10 people

- Proven track record of creating and executing successful go-to-market strategies for digital or physical products.

- Experience in e-commerce/ facebook ads or as a retail/ e-commerce shop owner is a plus

Skills:

- Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.

- Aptitude for turning data into actionable insights

- People Management & Team Management

- Ability to formulate strategies & execute plan from given business objective