Product Marketing Manager

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As our Product Marketing Manager, you’ll have the opportunity to shape the go-to-market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you’re ready to take your career to the next level and play a key role in the growth of a forward-thinking e-commerce company, we want to hear from you!

Education Background:

- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.

- Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

- International university graduates are a plus.

- Strong academic performance (GPA > 3.0).

Work experience:

- At least 3-5 years of experience in digital/ product content marketing

- Experieced in managing a team of 7 - 10 people

- Proven track record of creating and executing successful go-to-market strategies for digital or physical products.

- Experience in e-commerce/ facebook ads or as a retail/ e-commerce shop owner is a plus

Skills:

- Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.

- Aptitude for turning data into actionable insights

- People Management & Team Management

- Ability to formulate strategies & execute plan from given business objective

Market Research

- Conduct in-depth market research to identify product-market fit, leveraging data analysis and information-gathering skills to understand market trends, customer behavior, and product opportunities.

Content Strategy and Planning

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites

- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

- Keep a keen eye on digital content performance and metrics, optimizing for conversions

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

- Collaborate with Graphics and Video teams, and other creators to make visually impactful content

- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs

- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Attractive salary, bonus, fair and transparent scheme, income up to $7000/month (basic salary up to $2500 depending on capacity)

- Flexible, non-binding working time and space according to office hours

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Quarterly bonus & Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws