Employer Branding & Internal Communication (EBIC) Manager

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in just under 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

This role will bridge leadership vision with everyday employee experience, ensuring our purpose culture and learning culture are lived authentically — driving engagement, retention, alignment in a values-first environment.

1. Internal Communication& Corporate Culture

• Define, evolve and embed the company’s core values, behaviors, rituals, and cultural principles in collaboration with leadership and employees
• Design and execute annual culture & engagement strategy (pulse surveys, culture diagnostics, focus groups, culture action plans)
• Lead signature culture programs (onboarding experience, recognition & appreciation systems, lifecycle moments, belonging & inclusion initiatives,….)
• Design and own the internal communication strategy, channels, and calendar
• Lead company-wide communication vehicles: all-hands meetings, newsletters, intranet / Slack / channels, BOD updates, town halls, leadership alignment sessions.

1. Employer Branding

• Own the internal employer brand experience — ensuring employees are authentic advocates and the lived experience matches the external promise.
• Collaborate closely with Talent Acquisition / Marketing on external employer branding campaigns, career site content, social media presence (LinkedIn, Glassdoor, etc.), and candidate experience.
• Develop internal storytelling and ambassador programs to turn employees into brand champions.
• Monitor employer brand perception (internally via surveys, externally via platforms) and drive continuous improvement.

• 8+ years of progressive experience in HR, People Operations, Employee Engagement, Internal Communications, Employer Branding, or Corporate Culture — with at least 3 years in senior leadership.
• Proven track record leading employee experience, culture transformation, or workplace programs in mid-to-large organizations (preferably 250–3,000+ employees).
• Experience managing both strategic (culture/branding) and operational (office services/comms execution) domains.
• Strong business acumen with ability to connect employee experience to business outcomes (productivity, retention, innovation, employer attractiveness).
• Good command of English (written & spoken)

Preferred Skills & Competencies

• Strategic thinker with hands-on execution ability
• Exceptional storytelling, influence, and stakeholder management skills
• Change leadership and project/program management experience
• Deep understanding of modern workplace trends ( wellbeing, sustainability)
• Empathetic, inclusive leader who builds trust across diverse teams

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Full salary during probation period.
• Young, dynamic, transparent and open-minded working culture. All ideas are welcome!
• Guaranteed 13th month salary.
• Year-end bonus as part of our profit sharing program.
• 15+ days of paid annual leave
• Global health insurance package for yourself and direct family members, plus annual health check-ups.
• A Pantry, a Game Room, a Library & a Crossian Cafe stocked with goodies, always ready to serve.
• Lots of other company benefits including a 5-star annual company trip, budget for frequent team building activities and other monthly / quarterly / annual company events.
• Fostering a vibrant learning culture at Crossian through a comprehensive company-wide Learning & Development program, backed by a dedicated L&D budget especially for our leads and managers
• Working in a Purpose culture where the journey and principles matter just as much as the destination — we drive business forward through intention, integrity, and a commitment to our core mission.
• Other benefits in accordance with Company's Policy and Vietnam Labor Laws.