Creative Strategist - Video Content Creator (up-to $2,000)

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

We are seeking a talented Creative Strategist to lead the creative direction and quality assurance of video/footage assets. You will collaborate closely with the Sales & Marketing team to conceptualize and develop high-impact, original video content tailored for our digital advertising campaigns.

Lead End-to-End Video & Image Production

- Translate marketing objectives briefs from Sales & Marketing team into a clear, cohesive production vision

- Specify and curate background/environment requirements - including set design needs, backdrops, spatial layouts, and environmental elements that support storytelling and product integration while ensuring feasibility within budget and timelines.

- Define detailed props and set dressing requirements - researching, selecting, and briefing on essential props, wardrobe styling cues, product placements, and supporting objects that enhance authenticity, visual interest, and performance potential (e.g., viral hooks, emotional triggers).

Innovate & Enhance Footage Quality

- Research and analyze current trends in short-form video content, ad formats, and platform styles (e.g., Facebook-native aesthetics, viral hooks, UGC trends, performance creative benchmarks).

- Provide actionable recommendations to improve creative concepts, scripts, and final executions based on trend insights and past campaign data.

- Collaborate closely with Sales & Marketing team to clarify needs upfront, align on creative direction, and streamline feedback loops.

Conduct Rigorous Quality Assurance and Provide Expert Feedback

- Perform detailed quality checks on footage, evaluating elements such as lighting, color grading, composition, framing, model performance, pacing, and overall visual/aesthetic quality.

- Deliver clear, constructive, and prioritized feedback to external parties to address issues before final review.

- Ensure all outputs meet campaign objectives, creative briefs and platform-specific ad requirements to minimize revision cycles.

Project Management and Operations:

- Plan and coordinate internal projects, ensuring all tasks are executed on time and efficiently.

- Build and optimize operational processes for managing resources and efficiency within team

Education & Knowledge

- Bachelor’s degree in Creative Marketing, Advertising, Communications, or a related creative field.

- Strong knowledge of visual storytelling principles, composition, color theory, and performance-oriented creative for digital platforms.

- Good command of English (written)

Core Skills

- Exceptional creative conceptualization and problem-solving abilities, with a talent for translating briefs into compelling video concepts.

- Strong storytelling skills and deep understanding of visual communication principles to craft engaging, high-conversion content.

- Meticulous attention to detail, with the ability to critically assess footage (lighting, performance, composition, pacing) and provide precise, actionable feedback.

- Excellent project management, time management, and multitasking skills — able to handle multiple campaigns under tight deadlines.

Professional Experience

- At least 2–3 years of relevant experience in video content creation, video production, or a similar creative role in advertising/digital marketing.

- Proven track record as a Video Content Creator, Creative Producer, or equivalent, with hands-on involvement in pre-production, shooting oversight, and post-production.

- Strong portfolio showcasing a diverse range of video content demonstrating strong storytelling and visual impact.

- Experience working with e-commerce platforms, DTC brands, or performance marketing campaigns is highly desirable.

- Prior exposure to managing external production partners (studios, freelancers, models) and end-to-end video workflows is a plus.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Competitive gross salary (upto $900 with commission upto $2000)
• Full salary during probation period.
• Young, dynamic, transparent and open-minded working culture. All ideas are welcome!
• Guaranteed 13th month salary.
• Year-end bonus as part of our profit sharing program.
• 15+ days of paid annual leave
• Global health insurance package for yourself and direct family members, plus annual health check-ups.
• A Pantry, a Game Room, a Library & a Crossian Cafe stocked with goodies, always ready to serve.
• Lots of other company benefits including a 5-star annual company summit, budget for frequent team building activities and other monthly / quarterly / annual company events.
• General company Learning and Development (L&D) Program + dedicated L&D budget for leads & managers.
• Other benefits in accordance with Company's Policy and Vietnam Labor Laws.