Content Strategist (up-to $5,000)

Crossian is a fast-growing, technology-driven e-commerce business dedicated to building direct-to-consumer brands and maximizing customer lifetime value. Over the past three years, our talented team have fueled remarkable growth exceeding 1000%. We’re now seeking dynamic, next-generation leaders to drive our high-growth business forward.

We are looking for a Content Strategist who can turn market insights and data into high-impact content strategies. This role focuses on product positioning, go-to-market planning, and content performance optimization for the US fashion e-commerce market.

Experience

• Proven experience in content strategy, product content marketing, or digital marketing roles.
• Strong understanding of market research, data analysis, and consumer behavior.
• Experience in e-commerce or retail is a plus.

Skills & Mindset

• Strong English writing skills with a deep sense of context and audience insight.
• Excellent critical thinking, research, and problem-solving abilities.
• Data-driven, customer-centric, and proactive mindset.
• Able to manage multiple tasks and perform well under pressure.
• Passion for learning and continuous improvement.

Content Strategy & Market Insight

• Conduct market and competitor research to understand US consumer behaviour, trends, and product-market fit.
• Translate insights into clear content angles, messaging frameworks, and product positioning strategies.

Go-to-Market & Product Storytelling

• Develop content-driven go-to-market strategies for fashion products to drive engagement and conversion.
• Define key product narratives and value propositions across digital touchpoints.

Content Planning & Execution

• Lead content ideation for viral video scripts and conversion-focused content (no filming or editing required).
• Ensure content quality, consistency, and relevance across platforms (TikTok, Facebook, website).

Performance & Optimization

• Analyze content performance and conversion metrics to continuously optimize content strategies.
• Use data to identify gaps, test improvements, and scale what works.

Cross-functional Collaboration

• Work closely with Creative team (Video, visual) and Performance Marketing teams to align content with campaign goals.
• Collaborate with internal stakeholders to ensure product features and marketing materials match market needs.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

• Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers
• Clear & transparent career development and promotion opportunities, excel to Product Marketing Manager position within 2-3 years
• Attractive salary, bonus, fair and transparent scheme, income up to $5,000/month (basic salary up to $1,000 depending on capacity)
• Full salary during probation
• 15+ days of paid annual leave
• Global health insurance package for yourself
• Guaranteed 13th month salary
• Quarterly bonus & Year-end bonus as part of our profit-sharing program
• A Pantry & a Crossian Cafe stocked with goodies, ready to serve
• Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events
• General company T&D Program
• Other benefits in accordance to Company's Policy and Vietnam Labor Laws