E-commerce Product Marketing Specialist (upto $5000)

Crossian is a high-growth technology-driven e-commerce business. Behind our success is our people. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

As our Product Marketing Specialist, you’ll have the opportunity to shape the go-to-market strategy for cutting-edge products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance. If you’re ready to take your career to the next level and play a key role in the growth of a forward-thinking e-commerce company, we want to hear from you!

Educational background:

- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.

- Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

- International university graduates are a plus.

- Strong academic performance (GPA > 3.0).

Work experience:

- 1-2 years of experience in product marketing, digital marketing, or a related area, preferably in the e-commerce industry.

- Proven track record of creating and executing successful go-to-market strategies for digital or physical products.

- Strong understanding of market research, data analysis, and consumer behavior

- Experience in e-commerce or as a retail/ e-commerce shop owner is a plus

Skills:

- Excellent communication skills, both written and verbal, with a keen eye for creative and engaging content

- Strong attention to detail and a passion for optimizing digital content for maximum conversion.

- Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.

- Aptitude for turning data into actionable insights

- A creative mindset with an ability to stay ahead of the curve in digital trends.

Market Research & Product Positioning

- Conduct comprehensive market research to identify product-market fit, analyzing customer preferences, industry trends, and competitor performance to enhance product offerings.

- Leverage data insights to ensure that our products stand out in a competitive market and drive growth.

Go-to-Market Strategy & Execution

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites

- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

- Keep a keen eye on digital content performance and metrics, optimizing for conversions

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Cross-functional Collaboration

- Collaborate with Graphics and Video teams, and other creators to make visually impactful content

- Collaborate with in-house teams to make sure selected product features meet industry quality standards; marketing collaterals align with market trends and customer needs

- Collaborate with Performance Marketing team to track, analyze, and report on sales, advertising metrics and KPIs to measure marketing campaign effectiveness

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers

- Clear & transparent career development and promotion opportunities, excel to Product Marketing Manager position within 2-3 years

- Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Quarterly bonus & Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws