Category Marketing Lead/ Manager - Apparel - Upto $7000

We’re looking for a commercially minded, content-driven Category Marketing Lead/ Manager to drive the growth of our Apparel category—from identifying new product opportunities to leading go-to-market strategy and overseeing launch performance. As a start-up formed in 2020, we have created a fast-paced and dynamic environment, enabling our people to reach a cumulative average growth rate of over 1000% in the last 3 years. Our mission now is to build direct-to-consumer brands and increase customer lifetime value.

This is a hybrid role combining product marketing, content strategy, and category ownership. You’ll lead product launches, develop positioning, guide creative direction, and ensure your category consistently hits revenue and growth goals.

You'll collaborate across performance marketing, creative production, content development, and resource ops—operating as the category’s internal 'General Manager

Education Background:

- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.

- Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

- International university graduates are a plus.

- Strong academic performance (GPA > 3.0).

Work experience:

- 5+ years of experience in FMCG, fashion, DTC, or eCommerce marketing, ideally in a product/category role

- Experieced in managing a team of 7 - 10 people

- Proven track record of creating and executing successful go-to-market strategies for digital or physical products.

- Experience in e-commerce/ facebook ads or as a retail/ e-commerce shop owner is a plus

Skills:

- Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.

- Aptitude for turning data into actionable insights

- People Management & Team Management

- Ability to formulate strategies & execute plan from given business objective

Category Strategy & Growth:

- Own the strategic roadmap for your category, identifying trends, gaps, and opportunities to expand our product mix and scale performance.

Content Strategy and Planning

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Mastermind go-to-market digital/ product marketing strategy for selected products that keeps engagement high and conversions rolling in

Content Creation and Distribution

- Oversee the production of top-tier content, from viral video creatives to jaw-dropping websites

- Stay up-to-date with industry trends and best practices in digital/ product marketing, implementing innovative strategies to drive results

Analytics and Performance Optimization

- Keep a keen eye on digital content performance and metrics, optimizing for conversions

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate

Team Growth & Mentorship:

- Hire, lead and mentor junior content specialist to grow with the business.

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Attractive salary, bonus, fair and transparent scheme, income up to $7.000/month (basic salary up to $2.000 depending on capacity)

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Quarterly bonus & Year-end bonus as part of our profit sharing program

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws